we are back with the 4th installment of our well-received SEOlutions Guides series. This time we will give you a quick and to-the-point guideline on how you can utilize our best-selling High Performance Links the most effective way for your projects / websites.
We will structure this guide into four different parts:
- The Basic Site Optimization
- How to use our High Performance Links
- What about Link Diversity & Branding?
- Do the Performance links work in different countries and for Local SEO?
- The Basic Site Optimization
Everyone should know, that a well-optimized website is the baseline for every successful link building campaign. As we don’t want to get into great detail here, we will just refer to our SEOlutions Guide on On-Page Optimization: SEOlutions Guides : On-Page Optimization
Please read the guide carefully and take all the steps into consideration. If your website is optimized for relevant algorithmic responses, our High Performance Links will be so much more effective and your results will reflect this.
How to use our High Performance Links?
As many of you already know, our High Performance Links are extremely powerful and can catapult your site to the top of the SERPs within a few weeks (if you don’t believe us, just check out latest reviews and/or our ranking graphs from actual campaigns). With our custom filters we ensure a metrical baseline that allows us to even target the toughest of niches and we have helped clients to reach new heights in their respective business.
Yet, we still get a lot of inquires on how to use these links in the most effective and/or safest way? So, let’s get into that, shall we?
High Performance Solutions – Directly to the website
If you are looking for the best results, then we ALWAYS recommend to point our High Performance Links directly at your website with laser focus on 1-5 of your main keywords. This is the most effective way to utilize the performance links and in most cases the results are seen within the first month of the campaign and solidify over time. It is important however to make sure your site has proper on-page optimization in place for its targeted keywords in order to facilitate quick and strong ranking gains. For more information on optimal site setup and on-page optimization, please see our guide here: SEOlutions Guides : On-Page Optimization
Having said that, as with any link building, there is a small amount of risk involved. We have absolutely no control over the algorithmic changes that Google has planned in the future and as thus, we cannot guarantee that your site will survive eventual link updates. However, we have been providing this service for almost 3 years now with very few issues, as our custom filtering process allows us to ensure quality and quantity at the same time.
Still, if you are looking to keep your campaign and your website as safe as possible, then we recommend to use buffer sites in-between our links and your website, which will minimize all risks to practically zero. Which brings us to the next point.
- High Performance Solutions – Buffer Sites
To minimize the risk of a possible link penalty, we recommend to use buffer sites in between our High Performance Links and your website. Buffer sites can come in many forms and variations and they usually will work as a “safety” layer to keep your site relatively safe from future algorithmic updates, as only a few links will be pointed directly to your website (depending on how many buffer properties you use in your campaigns).
Personally, we continue to use static Web 2.0s blogs with a great authority base for our buffer properties (i.e. WordPress, Tumblr, Blog, etc.), as they are easy to set-up, can take quite a bit of “link heat” and allow for a lot of customization while keeping on-page factors in mind. But guestposts, press releases and parasites / feeder domains work just as well. In addition, we always use 100% unique content written by native authors on our buffer sites and we frequently update them with fresh & unique content. Furthermore, we try to keep the OBL to max. 2-3 per buffer property to not dilute the link juice too much.
In all of our years that we have been providing our SEO services, we only had a handful of our manually built buffer properties deleted. This goes to show: Quality sticks!
Now, if you decide to point your High Performance Links at the buffer properties, we still recommend to use 100% of your money keywords (concentrate on 1-5 keywords max. for best results). The results are usually a bit delayed compared to directly pointing the links at your website and the effects are a bit diluted. However, this approach will keep your website fairly safe from future updates and you can still reap all the benefits of our incredibly powerful performance links.
For each of our High Performance Solutions services, we offer the option to add either 5 or 10 buffer properties. But you can also look into our Premium Solutions service, if you just want to order some buffer sites separately.
- High Performance Solutions – What package should I buy?
Although we offer two different packages, we usually recommend to start out with our Mixed performance package and see how your website react to the links. The mixed performance package offers the most diversity (TLDs, Metrics, et. al.) and is our cost-effective solution to start your link building campaign for your (new) website.
The quantity of links you should order depends on the niche you are in and the level of competition of the keywords you wish to rank for. For low-mid competitive keywords we recommend to start with the 150-275 Mixed performance package for a maximum of 1-5 Keywords, while we recommend our bigger packages for mid-high competitive niches or clients that want to target more than 5 keywords. Remember: You can always scale up later if the results are not meeting your expectations.
If you want to complement your mixed performance package with some more performance links and your budget allows for it, we usually recommend to either scale up or add a few of our homepage links into the mix, as the authority baseline (DA) for those is quite high and they work incredibly well in combination with our mixed performance package.
This should provide you with a great start to rank your website.
What about Link Diversity & Branding?
Although, we were able to rank a lot of websites with just our High Performance Links alone. A diverse, natural link profile is essential to claiming the top spots (#1-#3) of the SERPs and staying there, whereas a homogeneous link profile is a red flag to any search engine and will result in a penalty sooner rather than later. Thus keeping your anchor texts and backlinks well-diversified will help your site get through all the Penguin Updates (and whatever other animal updates are yet to be released) unscathed. We usually recommend a long contextual drip of CMS Web 2.0s (e.g. our Simple Solutions) with focus on branding keywords and generic keywords in combination with Citations (e.g. our Local SEO Solutions) to cover branding, diversity and velocity. In addition to that, a well-written Press Release is always a good idea, as well as some editorial links, targeted and relevant guest blogs, as well as a true (!) private blog network (emphasis on PRIVATE!).
We go into more detail on this in our SEOlutions Guide Pt. 2: Perfecting Your Link Building Campaigns. Please take the time to read this Guide thoroughly and completely to get a good picture of what we consider a well-diversified link portfolio that keeps diversity, velocity and branding in mind, while utilizing the powerful links to ensure high rankings.
Do the performance links work in for every website? What about Local SEO?
Generally speaking, our performance links work universally. This means, that they should work for both new and established websites. In addition to that, the links also work very well for website that target foreign SERPs (e.g. the UK, Germany, Netherlands, even Indonesia or Poland). We have a ton of clients that target foreign SERPS with great success, as most of the time the competition is not as high as in the US.
The same goes for local SEO (ranking a website in a specific city/area): Our performance links work wonderfully for local rankings – you just have to keep in mind, that the algorithmic responses for local SERPs also depend on a lot of other local factors – most importantly citations, reviews and a properly optimized website for local SEO. Our SEOlutions Guide Pt. 3: Local SEO On-Page & Site Optimization goes into more detail on this topic.
Now you know the best practices to use our performance links. Depending on your risk profile, your goals and your niche you should be able to decide wether you should use our performance links with or without buffer sites. In addition to that, you should have gotten a complete picture on what we consider a well-optimized website, as well as a well-diversified link profile. If you keep all the tips above in mind, our performance links should help you to reach new heights in your respective niche.