Included:
- Full citation audit (in-depth)
- 100x local business directory citations (structured)
- 10x photo citations
- 10x video citations
- 10x social citations
Local Citations Building
Description
High Quality Local Citation Building
We believe in a synergistic approach to citation building.
That’s why we build a diversified subset of structured and unstructured citations that deliver the best results for local rankings.
Benefits of our Local Citations
Local citations are a key factor in ranking well in the local SERPs. Building out your citations required careful attention to detail and a streamlined SOP.
We got this covered for you. With us you get consistent citations in top niche directories, social sites and video/image sites.
- Organic local ranking signals – check ✔
- Full citation audit before we create new citations (no dupes) – check ✔
- Consistent every time – check ✔
- Structured & Unstructured Citations – check ✔
- Fast turnaround – check ✔
- Affordable at less than $2.70 / citation – check ✔
- Full transparency & white label reporting – check ✔
Structured Citations
Structured citations are the more formal mentions of your business found on business listings, directories, and social profiles. These citations follow a consistent format, making it easier for search engines to recognize and index the information about your business. Here’s what characterizes structured citations:
- Consistency: They maintain a uniform format across various platforms.
- Components: Typically include the business’s name, address, phone number (NAP), and may also include other details like business category, hours of operation, and more.
- Purpose: Helps in validating the existence of your business and improves local search engine rankings by presenting consistent information across the web.
#1 Local Directories
Local citations are mentions of your business’s name, address, and phone number (NAP) on various online platforms.
These are typically local business directories like Yelp, YellowPages, Openstreetmap, Yandex, HotFrog, EzLocal.
The primary purpose of local citations is to improve local search engine rankings and help potential customers find a business.
They focus on providing consistent and accurate geographical and contact information across various websites.
Unstructured Citations
Unstructured citations are less formal and occur when your business is mentioned in a more casual or narrative format.
These mentions can be found in social sites, video sites, image sites or any other type of content that doesn’t follow a strict format like structured citations do.
Characteristics of unstructured citations include:
- Variability: They do not follow a set format and can vary greatly in how the information is presented.
- Components: May include partial or full business information (like the name and phone number without the address), and the mention might be part of a larger narrative or content piece.
- Purpose: Contributes to local SEO by increasing the business’s visibility and relevance through diverse mentions across the web. They help in building the authority and credibility of the business, even though they might not always include complete business information.
#2 Social Citations
Social citations occur on social media platforms and websites like Penzu and Evernote, where businesses can be mentioned in posts, comments, or within a profile’s information. Unlike traditional local citations that heavily focus on NAP , social citations may not always include a structured mention of the full NAP, but often link back to the business’s website
Examples: Evernote, Penzu, Justpaste
#3 Image Citations
Image citations occur when a business’s information is mentioned in conjunction with an image or within an image sharing platform like ibb.co. We’ll enhance your business photos with valuable metadata and distribute them to leading photo-sharing platforms. This approach will secure your business local citations on several prominent photo sites, potentially increasing your visibility in image search results.
Examples: ibb.co, gifyu, pasteboard
#4 Video Citations
Video citations refer to mentions or features of a business within video content on platforms like YouTube and Vimeo. This can include mentioning the business’s NAP and providing contact information / links in the video itself or in the video description.
Examples: Medium, SendVid, Streamable
How it works
Step1: Order our local citations building package
Simply put in an order for our citation package. You can pay with Paypal or Credit Card.
Once we have your order, we will send you a link to an intake form where you can provide us with all necessary details for your order.
Also feel free to selecte any of our complementary add-ons, including tier 2 links, PBNs and outreach links.
Step2: Intake Form
You provide us the necessary details to commence your citations order.
- NAP (Name, Address, Phone)
- Business & Owner Name
- GBP Listing
- At least 5x relevant images (logo, brand, business etc.)
- Website URL
- Keyword
- A short and long business description (but we can write this for you too)
Step 3: Citation Building & Report
Once we have all the data we need, we’ll start with a full citation audit. Based on that we fill in the gaps with new citations.
Typically this takes anywhere between 5 to 10 days until all citations are live.
You will receive a full white label report once all citations have been created.
FAQ
What is NAP?
NAP stands for Name, Address, and Phone number. It’s a critical set of information that represents your business’s core contact details on the web. Consistent use of your business’s Name, Address, and Phone number (NAP) across all citations helps search engines verify the accuracy of your business information. This consistency boosts your credibility, aiding in improving your local search rankings.
Why is citation building important for local SEO?
Citation building is important for local SEO because it helps search engines verify your business’s proximity and authenticity. By consistently (see NAP) listing your business across various reputable directories and sites, you increase your visibility, which can significantly enhance your rankings in local search results.
Citations also provide potential customers with the information needed to find your business.
What information do I need to provide?
We will need:
- NAP
- GBP Listing
- Business Name
- Owner Name
- Hourse of Operation
- General Email
- Website URL
- Top 5x Keywords
- A short business description
- A long business description
- 5x images (Logo, Brand, Company, etc.)
What countries can you build citations for?
We can cater to most countries.Please note that some of the citation directories are globally active, so these can be utilized for almost any country.
We can easily handle
- USA
- Canada
- UK
- Australia
- Germany
- Netherland
- Spain
- France
- Italy
- Ireland
- Austria
- and many more.
Just get in touch with us if you are unsure.
Do you guarantee indexation of the citations you build?
Guaranteeing the indexation of citations by search engines is challenging because indexation depends on various factors outside our control, such as the search engine’s current algorithms and policies.
However, submitting your citations to reputable and high-traffic sites increases the likelihood of them being indexed.
To add more power to your citations and improve indexation, consider building tier 2 links. This involves creating backlinks to your citations, thereby strengthening their authority and visibility. For instance, using services like High Performance Links can significantly improve the overall impact of your citations by driving more authority to them through high-quality backlinks.
How long does it take to see results from your citation building package?
The timeframe for seeing results from our citation building services can vary depending on factors such as the competitiveness of your industry and the current state of your local SEO rankings.
Generally speaking, you should expect to see initial improvements in your search rankings and organic traffic within 10-12 weeks after implementing our citations.
But results may vary.
Any other tips?
Complement your citation building with a proper link-building campaign for the best results. We recommend incorporating strategies like link insertions, guest posts, and using Private Blog Networks (PBNs).
Press releases also work well, as you can typically include NAP details and even a map embed.
These methods can significantly add to your site’s authority and improve your search engine rankings, working hand in hand with your citation efforts to enhance your online visibility.
VAT Note
Please note: All of the prices shown are net. Our services are offered B2B. If you are from the EU and have a valid VAT number, then you can enter it during the checkout to make use of the reverse charge option. If you are still liable for VAT, we have to add your country's local VAT rate to the total price of your order as per regulations.
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