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Category Archives: SEO

Why Guest Posts are (Still) The Best Link Building Technique Today

Just over five years ago, Google’s Matt Cutts declared, “Guest blogging is done”. That grim warning didn’t come out of nowhere. It was in response to a troubling trend of low-quality link trade requests that were drowning the inboxes of even the most mildly successful website owner. But today, that warning looks premature. Guest blogging […]

Internet Marketing Trends to Prepare for in 2017

Happy New Year! What are your marketing plans and goals for 2017? Before the start of any new year, you should take some time and prepare a plan of action. If you start strong with your marketing efforts, you can hopefully sustain that success all year long. Proper preparation is key. If you know what […]

Let’s Spend! An Overview of Paid Search Channels

There’s no shortage of tips, tricks and strategies for optimizing a website. As an SEO pro, your job is to figure out which combination of techniques will best serve your clients’ needs. You’re already familiar with the major strategies: proper keyword identification and implementation, optimization for mobile, integration with social media and more. Do you […]

Optimizing for Mobile: The Power of Creating a Human Connection

Last year, a significant milestone in internet history occurred. The funny thing is, many people didn’t even notice. Maybe they were too busy looking at their smartphones? May, 2015, marked the first time ever when more people accessed the internet with their smartphones than with their desktop or laptop computers. This is according to a […]

From Snippets to Success: Google’s Featured Snippet Box Explained

We’ve seen it coming for at least half a year now. Google’s refinements to how they display search results to users has been undergoing changes. One of the biggest changes has been the increased number of Featured Snippets displayed. Not sure exactly what Featured Snippets are or how they can help your brand? Don’t worry […]

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