Category Archives: SEO

Let’s Spend! An Overview of Paid Search Channels

There’s no shortage of tips, tricks and strategies for optimizing a website. As an SEO pro, your job is to figure out which combination of techniques will best serve your clients’ needs. You’re already familiar with the major strategies: proper keyword identification and implementation, optimization for mobile, integration with social media and more. Do you […]

Optimizing for Mobile: The Power of Creating a Human Connection

Last year, a significant milestone in internet history occurred. The funny thing is, many people didn’t even notice. Maybe they were too busy looking at their smartphones? May, 2015, marked the first time ever when more people accessed the internet with their smartphones than with their desktop or laptop computers. This is according to a […]

From Snippets to Success: Google’s Featured Snippet Box Explained

We’ve seen it coming for at least half a year now. Google’s refinements to how they display search results to users has been undergoing changes. One of the biggest changes has been the increased number of Featured Snippets displayed. Not sure exactly what Featured Snippets are or how they can help your brand? Don’t worry […]

4 SEO Techniques Flying Under Your Radar

There’s always something new to learn in the world of internet marketing. Sometimes all this info can seem overwhelming. Important and useful techniques can easily fly under your radar. But don’t worry – we’ve got you covered! We’ve got four techniques which are often underutilized but, when properly implemented, can make a big splash. These […]

Social Media and Search Rankings: An In-Depth Analysis

Ask any Internet Marketing professional whether social media platforms are a part of a successful SEO campaign. They’ll likely say something like, “Yes, absolutely.” In fact, the idea of not incorporating social media into an SEO campaign seems pretty foolish. But ask those same pros how social media use affects the SEO campaign and the […]