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Category Archives: Local SEO

Using Google Maps to Improve Local Search

Using Google Maps to Improve Local Search

Local search is an increasingly important aspect when optimizing a website. If you need to promote a physical store, you’ll need to emphasize a variety of local qualities throughout your internet marketing strategy. Google Maps is an important tool here. If your business isn’t listed on Google Maps, you’ll be at a serious disadvantage. Roughly […]

Using Digital Marketing to Increase Customer Retention

Would you rather have many different customers who only make one purchase or a smaller group of customers who make repeated purchases? While a high volume of customers might seem good, the secret to long-term business success is committed customers who buy from you on a regular basis. The start of a new year is […]

How Fresh Air can Improve Your Local SEO

The internet has completely changed the game for local businesses. A small store, located in the middle of nowhere, can now ship their products anywhere in the world. But this global interconnectivity can be a bit complicated when it comes to local SEO. Local SEO is different than other marketing techniques. This is because local […]

Wherever You Go, There You Are! Geographic Optimization for Local SEO

Local SEO is a vital part of any successful internet marketing campaign. When you can tie the product or service you provide into a specific location, customers and search engines will both find you easier. But your geographic info needs to be optimized. Today we’re going to look at some simple, effective ways to optimize […]

Why Settle for Second? Here’s How to be First!

There’s a famous joke among internet marketers: If you want to hide a dead body, put it on page two of the search results. There’s really no way around it. You need to be on page one. Anything less is doing your clients a disservice. Fortunately, the right combination of organic and paid strategies can […]

How to Prepare Your Retail Site for the Holiday Season

The holiday season is here. If you’re a retailer, you now have a lot of work to do in a relatively short amount of time. You need to prepare for Black Friday, Cyber Monday, the weekend before Christmas and more. The big shopping days are right around the corner. Also right around the corner is […]